Product System Outputs Environment Experience Book a demo

SPORTS · MEDIA · ENTERTAINMENT

Your bespoke commercial operating system, built around partner success.

Turning fragmented commercial data into a revenue generating asset.

Formation designs, builds, and operates commercial systems inside each rights holder’s environment, connecting partner data, workflows, commercial logic, and AI across reporting, activation, renewals, and growth.

Book a demo See the system

Configured around your partner portfolio, approved data sources, internal language, workflows, and revenue priorities.

The operating layer

One commercial question. Your data, workflows, and outputs working together.

Your Formation OS coordinates the evidence, commercial logic, workflows, and outputs behind partner success, so your team can move from question to answer to action without rebuilding context from scratch.

Commercial operating system

Every partner question, answered from your commercial context.

Your Formation OS maps your contracts, rights, delivery, activation performance, audience data, reporting history, and renewal timing, then returns the answer, recommendation, evidence, and output your team needs.

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All figures are demo data

Outputs

Partner ready outputs, built from your commercial context.

Formation configures your approved data, documents, templates, reporting standards, and commercial logic into the materials that move partner conversations forward, from QBRs and renewal briefs to upsell narratives, activation plans, and leadership summaries.

Mid season QBR · Apex Mobile

Delivered

€391K

Pacing

112%

Engagement

+31%

Partner reports

Recurring updates, QBRs, mid season reports, end of season reports, and proof of delivery summaries.

Renewal defence brief · Volt Energy

1 · Current position

74% delivered against contracted value with 47 days until renewal review¹.

2 · Proof of value

€214K verified broadcast media value…

Renewal briefs

Evidence backed renewal defence, fee protection, and upsell narratives built before the renewal window.

Activation plan · Live campaign

✓

Shift 15 to 20% of digital inventory to matchday formats

✓

Close proof gap on 4 remaining fixtures

Schedule partner email #3 before fixture 12

Activation action plans

Recommendations on what to change while campaigns are still live.

Northstar Bank

Healthy

Health

91%

Renewal

94 days

Partner rooms

One operating view for each partner: rights, assets, objectives, delivery, reports, risks, and next actions.

Leadership briefing · Portfolio

€620K

At risk

Renewals · 120d

€440K

Upsell ceiling

Leadership briefings

Portfolio health, renewal exposure, reporting backlog, and growth opportunities.

Category map · Whitespace

Automotive · taken

Fintech · open

Health insurance · open

Energy · taken

Logistics · open

Category opportunity maps

Sponsor fit analysis, category whitespace, and new revenue narratives.

The revenue cycle

One operating system across your commercial revenue cycle.

Formation is configured around the way your team plans, sells, activates, proves, improves, renews, and grows partner success.

Plan

Portfolio value, audience fit, category gaps.

Sell

Sponsor fit, pitch narratives, new revenue.

Activate

Delivery, assets, campaign performance.

Prove

QBRs, proof of delivery, partner ready evidence.

Improve

Underused rights, performance gaps, next best action.

Renew / Grow

Fee defence, upsells, partner value.

Environment

Built within your environment. Shaped around your commercial reality.

Formation is not deployed as a one size fits all platform. We configure your operating system around the systems, data permissions, source controls, workflows, approval processes, reporting cadence, commercial language, and revenue priorities already inside your organisation.

Every deployment is shaped around your partner portfolio, workflows, approval process, data maturity, and security requirements.

Approved sources

Systems, folders, exports, APIs

Your Formation OS

Permissioned workspaces

Teams, roles, partner ownership

Partner ready outputs

Reviewed and approved before use

Approved data access

Read only views, APIs, secure folders, scheduled exports, or controlled syncs.

Client owned data

The rights holder remains owner and controller of its data.

Isolated deployment options

Formation can be deployed within approved client infrastructure or another approved isolated model.

Permission aware workspaces

Access can reflect departments, seniority, partner ownership, documents, and workflow responsibility.

Source backed outputs

Reports and recommendations show the data sources, documents, and reporting periods behind the output.

Commercial control

Sponsor facing materials remain reviewed, edited, and approved by the rights holder before external use.

Experience

Built with operators, configured with your team.

Formation combines commercial partnership experience, AI product development, and forward deployed implementation to build systems that fit the way rights holders actually operate.

Commercial operating experience

Partnership workflows, rights holder revenue strategy, activation, reporting, renewals, and partner growth.

Bespoke system configuration

Commercial ontology, workflow agents, source backed generation, structured data mapping, and output logic adapted to each client.

Forward deployed implementation

Workflow mapping, approved source setup, output refinement, onboarding, and ongoing optimisation.

Build your Formation OS around your next stage of commercial revenue.

Formation works inside your environment to connect the data, workflows, and commercial logic behind partner success, giving your team one operating system to activate, prove, improve, renew, and grow.

Book a demo

See how Formation would map to your partner portfolio, workflows, and approved data environment.