Formation
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Win. Operate. Grow.

The commercial operating system for partnerships.

Formation connects the information you already have and builds the workflows your team needs to win, operate and grow partnerships.

Book a tailored demo See how it works
KNOW · WHAT YOUR SYSTEM KNOWSDECIDE AND DO · WHAT IMPROVES COMMERCIAL PARTNERSHIP LIFECYCLE MODELOntology · memory · evidence · intelligence PARTNERSHIP TERMSContracts, fees and commitments PARTNER OBJECTIVESWhat the brand wants to achieve RIGHTS AND INVENTORYWhat can be sold and delivered AUDIENCEWho the partnership can reach PERFORMANCEWhat happened and what proves it COMMERCIAL HISTORYMeetings, decisions and previous work SELL BETTERBuild stronger propositions IMPROVE EARLIERAct while outcomes can still change RENEW STRONGERBuild the case continuously FIND GROWTHSurface credible expansion MAKE BETTER DECISIONSStart with the context already there MORE COMMERCIAL VALUEAcross every partnership FORMATION Your commercial operating system Context · Memory Intelligence · Workflows NEW EVIDENCE + LEARNING Feeds every future decision Configured around your organisation.Your terminology · Your workflows · Your commercial logic

The problem

Too much time goes into rebuilding the same context.

When contracts, performance and decisions are scattered across systems, teams have to piece the story together for every partner review. That leaves less time to act on what they find.

Your commercial information

Systems

  • CRM
  • Contracts
  • Shared files
  • Emails

Commercial data

  • Rights and inventory
  • Audience
  • Performance
  • Delivery evidence

Commercial knowledge

  • Partner objectives
  • Partner feedback
  • Commercial history
  • External intelligence

Partners are asking for

  • More proof
  • More activation
  • More frequent reporting
  • More measurable outcomes
  • More tailored ideas

The commercial team

  1. Find
  2. Check
  3. Interpret
  4. Align
  5. Build
  6. Send

Every question rebuilds the context.

What that costs

  • Action comes too late

    Performance issues remain live longer

  • Rights go underused

    Available value is missed

  • Proof is inconsistent

    Partner confidence is harder to defend

  • Renewals start too late

    Evidence gets rebuilt at the end

  • Growth gets missed

    Expansion opportunities stay hidden

  • Capacity hits a ceiling

    More partners require more people

The portfolio grows. The operating capacity does not.

How we work

Your data doesn’t need to be ready. Organising it is part of what we do.

Our team works directly with yours, using the systems you already have to build the commercial workflows you need.

  1. Understand your operation

    We learn how your team works and where a first workflow would help.

  2. Organise and connect your data

    We clean, structure and connect the information those workflows need.

  3. Launch the first workflows

    We build and deploy workflows around your commercial priorities.

  4. Maintain and improve

    We maintain the system and build new workflows as your needs evolve.

Formation in action

From commercial question to commercial action.

See how Formation helps teams sell, improve and renew partnerships.

Early impact Across Formation workflows implemented so far.

75 to 80% Less targeted manual work
10× More meaningful partner outputs each week

Context assembled

Workflows dispatched

Finished outputs

Commercial moment

New brand opportunity

What should we take back to the brand?

FORMATION OS

Commercial partnership lifecycle model

  • KNOW Context assembled
  • DECIDE Commercial decision
  • DO Workflows dispatched

Recommended commercial route

Performance and participation platform

    Commercial memory

    • Partner objectives
    • Previous decisions
    • Rights history
    • Performance evidence
    • Relationship context

    Commercial moment

    New brand opportunity

    What should we take back to the brand?

    Context assembled

    FORMATION OS

    Commercial partnership lifecycle model

    • KNOW Context assembled
    • DECIDE Commercial decision
    • DO Workflows dispatched

    Recommended commercial route

    Performance and participation platform

      Commercial memory

      • Partner objectives
      • Previous decisions
      • Rights history
      • Performance evidence
      • Relationship context

      Workflows dispatched

      Finished outputs

      Compounding intelligence

      Every decision makes the next one better.

      Formation keeps the objectives, decisions, actions and evidence behind every partnership, so commercial learning is never lost.

      Living commercial record

      1. Objective

        Reach active consumers under 35 in priority markets

        Priority audience

      2. Proposition

        Performance and participation platform

        Participation strategy

      3. Partnership

        Talent, content and participation rights agreed

        Rights committed

      4. Action

        Creator activation redirected toward France

        Audience gap identified

      5. Evidence

        Priority audience reached

        Proof recorded

      6. Renewal

        Strong case with creator expansion

        Expansion route

      7. Growth

        Learning informs the next proposition

        Carried forward

      1. Capture the context

        Keep the partner’s goals, rights and commitments together.

      2. Record what happens

        Save the decisions, actions and evidence from delivery.

      3. Build on what you learned

        Use that record to prepare the renewal and spot opportunities to grow.

      Capacity is the starting point. Revenue is the outcome.

      Experience

      Built with operators, configured with your team.

      Our team brings experience in commercial partnerships and AI product development.

      • Manchester United
      • Tottenham Hotspur
      • IMG
      • AWS
      • Google
      • Feature
      • Scope
      • Block Art

      Book a tailored demo

      See what Formation could look like inside your commercial operation.

      Every Formation system is built around the organisation it serves.

      Book a tailored demo

      We will show you the workflows Formation could build around your team, systems and commercial priorities.